China is the fastest growing e-commerce market in the world. The e-tailing industry there has posted an average annual growth of over 20% for the last decade, and online sales in China are expected to top $1 trillion by 2019.
In North America and Europe, the majority of online shoppers still prefer to purchase from standalone e-stores (e.g., Nike.com). But in China, 90% of online transactions take place on marketplaces such as Tmall and JingDong. We understand how these platforms operate and how consumers interact on them, enabling our clients to out-perform the tens of thousands of brands they compete with.
Starbucks China grew from 250 stores in 2009 to around 2,500 in 2016, and plans to have 5,000 stores by 2021. Buick sold nearly 1 million cars in China in 2015, representing 80% of its global sales. Around 50% of China’s cosmetic sales come from international brands.